Case Studies

Colony first met with G6’s VP of Design to review initial concepts and renderings created by the team.  Two main objectives were established: 

• Create a fresh look
• Maintain a lower cost

After gathering further details about the direction G6 wanted to go, Colony manufactured a prototype room.  The visual representation captured the interpretation of the G6 vision while also providing insight for both teams as to how the enhanced design would feel for a consumer.   

Once the VP reviewed the new model, the teams were able to initiate a plan of action, merging further ideas and creating new concepts for the G6 brand.

This customer is the largest pharmacy chain in the U.S., with nearly 10,000 locations across the country. 

While other retail outlets have seen fluctuating sales due to volatile market conditions, this pharmacy has remained unaffected by these changes as there’s a constant need for the types of products they offer. Customer demand requires retail environment partners who can keep up with this customer’s growth.

Here are some of the key benefits we were able to offer the pharmacy as their millwork fixture vendor for new stores: 

Fast Turnaround – Colony Display’s standard millwork parts can be made in various finishes. By building our standard millwork parts ahead of time and holding inventory, we’re able to offer solutions that utilize these standard packages to cut down on engineering and production lead times.

High Volume – We have an extremely well-organized facility with the ability to pump out large quantities of fixtures.

Excellent Quality – We've standardized with other millwork vendors and improved on designs through our value-engineering and manufacturing efficiencies.

Flexibility – Our wide range of capabilities allow us to create fixtures for many different parts of the store, including pharmacy, checkout, employee areas, end panels, and more.

Expert Instruction & QA – Colony Display’s team does the takeoffs to create crystal clear and concise and installation instructions bills of materials (BOMs) for each store. Our engineers and project managers who designed the fixture also ensure that we are building and shipping exactly what each store needs.

Easy Reordering – Our detailed BOMs make it easy to reorder fixtures as needed. 

The largest department store chain in the U.S. partnered with a premium beauty and makeup retailer in late 2020 to offer shoppers easier access to prestige brands. Their goal? Open 850+ shop-in-shops (or stores-within-a-store) in just 36 months: 200 stores in 2021, 400 stores in 2022 and 250 stores in 2023.

Colony Display worked closely with both retailers’ teams, as well as other vendors and suppliers, to make sense of a complicated program. And even with uncertainties in regards to the supply chain and ocean freight timing, we were still able to develop a plan that ensured on-time delivery without sacrificing quality or service.

In the end, we created a complete fixture package that worked well for everyone, including the other suppliers that were involved with the development of this program.

Prior to this shop-in-shop setup, there wasn’t much crossover between shoppers at the two retailers. Now, the department store has an entirely new customer base, and the beauty retailer’s shoppers benefit from the loyalty programs, products and convenience offered by the department store.

We’re proud to partner with both of these retailers to elevate their dynamic partnership.

The beauty retailer was so impressed with the speed, efficiency and quality of Colony Display’s work that they asked us to be part of their RFQ process for fixture packages for their standalone stores.

Before we got involved, they had a single supplier for all of their fixture needs. The challenge was how to break down the RFQ to find fixture packages that fit each vendor’s strength.

We had just six weeks to develop, engineer, prototype and deliver prototypes. We ended up winning the business, growing the size of our fixture package slowly to allow for success. Colony now produces the entire perimeter fixture package, beauty studios and a handful of free-standing fixtures.

We completed the following for standalone beauty stores:

Some of the benefits this retailer has seen from working with Colony Display include:
 

• Significant Cost Savings – We took on fixtures previously designed by other vendors and improved upon them through our value-engineering and manufacturing efficiencies, resulting in substantial cost savings and a cleaner fixture package.
• Expert Guidance – The process of going from a single-source supplier to having multiple vendors supplying fixtures is complicated, and we've been able to help make the transition smooth.
• Improved Quality & Efficiency – We introduced the idea of shipping pre-built fixtures to cut down on packaging, waste, labor and installation costs, all while improving quality.

This home improvement retailer is one of the largest in the world. Customers rely on design hubs within stores to help ideate and develop their dream homes. Kitchen showrooms are an integral part of these centers.

Since Colony Display partnered with this retailer on kitchen showrooms, they have been producing double the number of new showrooms per year. 

The client is very pleased with our work and the exciting results it’s produced:

Colony Display is here to make your job easier. If you’re interested in streamlining showroom manufacturing and installation in your retail store, contact us today to learn more.

This home improvement retailer is one of the largest in the world.

They recently began featuring vignette displays for their kitchen departments to elevate the consumer experience. Vignette displays are fantastic for helping to paint a picture of daily life and getting customers to imagine products in their own home. They’re also ideal for quietly upselling cabinets, counters, appliances, and other items.

• Minimize In-Store Labor – We pre-built and consolidated as much as possible, using a plug-and-play wall system that was pre-wired for demo mode of appliances and lighting (under cabinet and display).
• Turnkey Rollout Program – The Colony Display team developed a 5-year rollout plan to update over 1,500 stores in the U.S.

Colony Display was proud to deliver clean, consistent, and timely execution for each store. We had a solid plan from the outset, which made it easier to achieve our goals and make the client happy. Here are some of the project’s highlights:

At Colony Display, we can tackle even the most complex retail displays. Whether you have an existing program that’s running off the rails or you want to create something from scratch, reach out to see how we can help transform and elevate your consumer environment.