Casegoods and Furniture for Hospitality and Retail
Colony Display expertly crafts consumer environments for a wide range of industries and markets. We are a trusted partner and leading fixture manufacturer for the hospitality industry, restaurants, grocery stores, brands and retailers, including everything from home improvement stores to beauty studios.
No matter the industry, our innovative solutions improve functionality while enhancing the overall experience for every customer who walks through your door.
Custom furniture, fixtures, and casegoods for hotels and hospitality establishments.
Room Ready
In the hospitality industry, your business speaks for itself even before your people do. When guests step into your establishment, they should feel exactly how you want them to feel. Whether you’re going for a warm, homey environment or a sophisticated and contemporary feel, your hotel interior design—and hotel furniture design—are crucial to turning customers into loyal guests.
Colony Display conceptualizes, engineers and executes custom hospitality fixtures, case goods and furniture for clients across the hospitality industry. National chains like Motel 6 choose us for our expertise, professionalism, customer service, cost-effective pricing and fast turnaround times.
Our Capabilities for Hospitality Furniture & Fixtures
Colony Display’s team includes experts in the following areas:
- Design, including entire brand redesigns
- Development
- Engineering
- Domestic manufacturing capabilities in the United States
- Installation
We can provide some or all of these services depending on your needs, eliminating the need for any costly third-party support.
Fixtures, Case Goods & Furniture for Hospitality Establishments
These are examples of the type of high-quality pieces we can design, develop and install.
- In-Room Furniture & Case Goods: dressers, wardrobes, desks, tables, headboards, nightstands, TV consoles, millwork
- Lobby Furniture & Case Goods: reception desks, lounge seating, end tables, coffee tables, storage cabinets
- Dining/Kitchen Furniture & Fixtures: cabinetry, tables, storage
- Bath Fixtures & Design Elements: cabinetry, shower enclosures, mirrors, vanity, millwork
Note that this is not a comprehensive list, and we can work with you to develop furniture, fixtures and case goods that meet the unique needs of your hotel or establishment.
Why Choose Colony Display for Your Custom Hotel Furniture & Fixtures
Our capabilities and expertise allow us to provide you with:
- Shorter lead times
- Flexible scheduling
- Centrally located ship point
- Large brand experience
- Ability to understand & translate brand guidelines
- Value engineering
- Build quality consistently above industry standards
Our Work for Motel 6
Colony Display helped Motel 6 transform its guest experience with visually appealing and cost-effective designs. We created a package for Motel 6 comprising 75 different SKUs that covered everything from lobby case goods to individual room package furniture. Learn more here.
Contact Us
Please reach out to learn more about how we can enhance your hospitality establishment with custom fixtures and furniture.
Custom furniture, millwork and fixtures for restaurants, both front- and back-of-house.
Build the Ideal the Dining Environment
Whether you operate a Michelin-starred establishment or a quick-service restaurant, you want your guests to have an amazing experience. Colony Display works with our restaurant clients to create dining environments that make guests feel comfortable and at ease while meeting the needs of front- and back-of-house staff.
As we do in our grocery, hospitality, and retail segments, Colony Display provides a full suite of services for restaurants, including custom restaurant interior design, production and installation. We service the full scope of restaurant experiences, from quick-service restaurants to fast-casual restaurants to upscale dining establishments.
Restaurant Fixture & Furniture Capabilities
Colony Display’s restaurant segment capabilities include:
- Custom design – From furniture to fixtures, if you can dream it up for your restaurant, we can design it.
- Consolidation – Consolidate different installation elements and coordinate for scalable locations, such as dining areas, kitchen areas and host stations.
- Custom fixture manufacturing & production– We produce all environmental elements (wood, metal and plastics) with full-service capabilities. – We produce all environmental elements (wood, metal and plastics) with full-service capabilities.
- Installation – Our installation team goes out to new locations to receive finished goods and complete the installation, all without the need for dedicated project management from the restaurant.
- Storage – We can store products in our warehouse for new and renovated restaurants.
We’ll help you eliminate the need for any costly third-party support with some or all of these services depending on your needs.
Custom Furniture for Restaurants – Examples
Here are a few examples of fixtures and furniture we can impeccably design, produce and install in your restaurant environment:
- Seating – Tables, chairs, barstools, restaurant booths, high tables
- Front-of-house fixtures – hostess stand, bar counters, display shelving, food station, beverage station.
- Millwork – Custom millwork for the entrance area, dining room, bar & more.
- Back-of-house fixtures – Food prep station, kitchen fixtures, employee areas.
We can work with you to develop comfortable and functional furniture, fixtures and more that meet the unique needs of your restaurant, whether you have a traditional or modern restaurant design aesthetic.
Why Choose Colony Display for Custom Restaurant Furniture and Fixtures
Colony Display has wide-ranging capabilities and years of expertise in the restaurant segment. We provide our clients with:
- Shorter lead times
- Flexible scheduling
- Value engineering
- Build quality consistently above industry standards
- Wide network of suppliers to source materials that cannot be made in-house, allowing for chain-wide customization
Contact Us
Please reach out to learn more about how we can enhance your restaurant environment with custom furniture and fixtures.
Custom fixtures, millwork, displays, lighting and tech integration for retail stores.
Retail Fixtures Done Right
Colony Display’s retail store solutions are the backbone of the entire shopping experience. Thoughtfully designed retail display fixtures in the optimal configuration can take a shopper’s experience from underwhelming to unforgettable—in a good way.
Colony Display designs permanent retail fixtures that are flexible enough to work with your retail store’s changing product lines and plan-o-grams. We work with a wide variety of retail clients, including prestige beauty shops, department stores, home improvement stores, pharmacies and more.
Whether you need traditional or modern retail store fixtures for your space, we take a creative approach to design to create a framework for an exceptional customer experience.
Our Capabilities & Specialties:
Colony Display’s capabilities include custom design, sourcing, fixture manufacturing, fulfillment, production, retail fixture installation and maintenance.
We specialize in the following in terms of fixtures for retail stores:
- New stores, remodels, and rollouts – Our team has flawlessly executed countless retail fixture design and installation projects for brand new stores and existing retailers looking to remodel.
- In-house manufacturing – Colony display manufacturers wood, metal and plastic in-house. We can create mixed-material units if desired to add visual interest to a space. While we don’t manufacture glass in-house, we can incorporate glass from other suppliers into your designs.
- Experienced import supply chain – Colony Display handles supplier communication so you don’t have to.
- Lighting – Proper lighting can have an enormous impact on quality perception, so we take great care to deliver lighting solutions that work for your retail store fixtures.
- Technology integration – Seamlessly integrate any necessary tech, including interactive displays, into your retail fixtures with our help.
Retail Display Fixtures – Our Work in the Wild
Our clients rely on us to produce impeccable work and deliver in a timely manner. Check out these case studies for real-world examples of our retail display and fixture capabilities.
Inventory Consolidation for a Hardware Store – Colony Display created a small but mighty spinning display housing hundreds of different types of handles from five different hardware retailers. In addition to developing a system to manage inventory and quality control, our team crafted a high-quality display unit that arrived at stores completely assembled. Learn more here.
New Store Millwork for a National Pharmacy Chain – This well-known pharmacy chain needed a fast and versatile retail fixture vendor for their new store openings. They entrusted Colony Display to design, produce and install millwork packages for the pharmacy, checkout counter, employee areas and beyond. Learn more here.
Fixture Packages for a Beauty Shop within a Department Store – In just 12 weeks, Colony Display was able to make sense of an existing engineering package, develop our own internal engineering package, quote 200 stores, prototype and release production for 50+ SKUs for an initial rollout of 200 stores. We increased our footprint and SKU count the next year for a run of 400 stores. Learn more here.
Contact Us
We love working with retail clients to create the perfect shopper environment. If you’re ready to transform your store with a team that truly cares, please reach out to learn more about Colony Display’s services.
Custom gondola shelving units, fixtures, displays, furniture and more for grocery stores.
This guide outlines everything you need to know about grocery store displays and fixtures. Whether you’re outfitting a large supermarket or a small specialty food store, thoughtfully designed and placed grocery store fixtures and displays can influence purchase decisions and increase your legions of loyal customers.
What’s Covered in This Guide
- The Basics of Grocery Store Displays
- The Types of Grocery Store Displays
- Gondola fixtures and displays
- Section-specific fixtures and displays
- Other common types of custom fixtures and displays
- Most Popular Fixture and Shelving Types
The Basics of Grocery Store Displays
For customers pushing a shopping cart or holding a basket, navigating through the grocery store should be easy and stress-free. The right grocery store layouts, fixtures, and displays can create a welcoming atmosphere that keeps people coming back.
Supermarket fixtures and displays are typically designed with three specific goals in mind:
- Enhance the shopping experience – Increase efficiencies with a well-organized store that reflects the store’s branding and target audience
- Promote product visibility – Make products easy to find and highlight specific SKUs with attention-grabbing grocery store displays like end caps or POP displays
- Drive product sales – The majority of shoppers make their purchase decisions within the store, and fixtures and displays heavily influence in-store sales
Grocery store retailers and consumer-packaged goods (CPG) brands alike place a great deal of value on the layout and display of products in store.
The Types of Grocery Store Displays
Think about the last time you went grocery shopping. How was the store laid out? No two stores are alike, but most stores are divided up into logical sections: produce, deli, meat, bakery, dairy, frozen, pantry, pharmacy, cosmetics, wine & beer, checkout, etc.
Each section may have different fixture and display needs depending on the product inventory and the layout of the store.
Here, we cover some of the most common types of grocery store displays and fixtures used to create an inviting in-store environment.
Gondola Shelving Fixtures and Displays
These units are typically found in the center of the store and house items like dry goods, pantry staples, drinks, snacks and more.
- Gondola fixtures – A versatile main unit that can house shelves and other accessories to display a wide variety of grocery store items
- Gondola display shelves – Shelves that fit onto the main gondola fixture
- Gondola dress-up kits and accessories – Kits or à la carte items to enhance gondola fixtures, including dump bins, peg hooks, and molding strips
- End-cap displays – Displays at the end of a gondola unit used to grab shoppers’ attention and highlight a specific product or group of similar products
Section-Specific Fixtures and Displays
- Bakery – Acrylic displays for baked goods, dollies, and racks
- Produce – Bins or baskets for fruits and vegetables, open display cases, and risers
- Deli – display cases and wire racks
- Cosmetics – End caps and standalone fixtures to display makeup and other beauty products
- Pharmacy – Consultation rooms, including mobile wall units, countertops, and cabinets
- Checkout – Cash wraps, also known as front-end fixtures of the checkout area, are often outfitted with shelves that allow for easy display of impulse items like gum, candy, and magazines
Other Common Types of Grocery Store Fixtures and Displays
- POP displays – Point-of-purchase displays are standalone displays usually placed in high-traffic areas and are designed to grab shoppers’ attention
- Island displays – Island displays are typically mobile, standalone displays that allow shoppers to see specific products from any angle
- Acrylic displays and bins – Acrylic vessels are used in grocery stores beyond just the bakery section for functional and attractive display of loose bulk goods, packaged goods, and more
- Nesting tables – Highly versatile pieces that can be used as a set to attractively display items or on their own depending on display needs
- Custom merchandising displays – A full-service fixture manufacturer like Colony Display can work with you to design and deliver any type of grocery store fixture you may need
Additionally, food-grade plastic is necessary for areas like the deli and bakery.
Grocery Store Display Fixtures by Colony Display
Colony Display is a leader in designing, manufacturing and installing retail and grocery fixtures across a wide variety of markets and store types.
Leveraging our end-to-end capabilities and full-spectrum wood, metal, and plastics manufacturing, we can create the most effective grocery environment.
We deliver everything from gondola infrastructure to accessories, ensuring your space is highly efficient, functional, and visually pleasing. View some of our recent work to see how our fixtures function in the real world.
Reach out to our sales team to learn more about how we can enhance your grocery store environment with minimal sales disruption.
Custom display cases, shelving, window displays, racks and more for specific brands.
Branded displays within a retail store can greatly influence a customer’s perception of your brand and their decision to purchase your products. With years of experience designing, manufacturing and installing custom displays for retail and other markets, Colony Display knows how to make any brand look great and help products stand out from the competition.
The Colony Display Approach to Custom Point of Purchase Displays
Colony Display is an end-to-end supplier—from engineering to manufacturing to installation—meaning we’re typically more cost-effective than other agencies that focus solely on design. Plus, our turnkey solutions make life easier by streamlining the construction and installation process.
Here’s how we approach creating a point of purchase display.
Step 1: We Design to Your Vision
Starting with design, Colony Display will provide multiple concepts to bring your brand to life. For retailers currently on our roster, we have a firm understanding of brand standards, weight capacities, and overall requirements to design for entry into their footprints.
Step 2: Prototype, Revise, Produce
Next, our engineers prototype, revise as needed and enter into production. Because of our vast sourcing network, we can also provide off- and near-shore pricing, offering multiple options to complete your project within your determined budget.
Step 3: Install
Colony Display has extensive expertise in installing custom displays within retail outlets. We’ll ensure timely, efficient installation, ensuring that we portray your brand and products in the best possible way within the store’s constraints.
Custom Display Capabilities
Over the years, Colony Display has expanded our in-house manufacturing capabilities to be able to create the custom retail displays you need. We create modern retail displays for a variety of outlets, ranging from luxury or high-end retail displays to industrial store displays.
By understanding your brand’s goals, your ideal customer, and the retailer, Colony Display can design and implement custom in-store merchandising displays for brands of all types.
Examples of Custom Merchandise Displays We Can Create
Colony Display can enliven your brand within the retail store environment with thoughtfully designed product displays. Here are just a few types of custom displays we can develop, execute and install:
- Custom display cases
- Shelf displays
- Window displays
- Product displays
- Retail display racks
Need more inspiration? Check out some of our custom fixture manufacturing work here:
- Pharmacy consultation rooms
- Beauty shop-in-a-shop in a department store
- Custom display units for a hardware store
Materials for Custom Displays
Colony Display manufactures displays using a wide range of materials, including metal, plastic, wood and plexiglass. We also offer powder-coating and other finishing processes to improve the aesthetics and lifespan of each fixture.
Make Your Brand Pop with Custom POP Displays
Boost brand awareness in any retail location with the right visual merchandising and modern retail store fixtures that are built to last. Reach out to Colony Display today and we’ll put together a customized program to service all of your retail partners.
Check out case studies for more in-depth info about the types of services Colony Display offers across markets.
Case Studies
At Colony Display, our exemplary work speaks for itself.
These case studies highlight our years of expertise in fixture design, production and installation. View our projects across the markets and clients we serve, including home improvement retailers, hotel chains, beauty retailers, pharmacies and beyond.
Colony Display designed, engineered, and produced a complex handle display unit and managed inventory of over 300,000 handles used in the nationwide rollout.
Where Our Inventory Consolidation Experience Pays Off
- Client: Richelieu Hardware
- Number of different suppliers involved: 5
- Project description: Production of display tower to be used as incremental sales opportunity for specialty hardware retailers
- Unique challenges faced: constant layout adjustments,complicated consolidation inventory process, different handle attachment methods across types, development of spinning unit with small footprint
- Solution developed to overcome challenge: developed a system to manage all 300,000+ handles produced,monitored all inventory and quality control of all parts
Our Niche Perspective
Our longstanding experience with inventory consolidation means we can help our customers in a unique way. Richelieu Hardware is an importer, distributor, and manufacturer of specialty hardware and complementary products. Merchandising is key to their customers’ business. When the company was given an opportunity to drive incremental sales using a new display option for one of the nation’s largest home improvement retailers, they turned to Colony Display. And that inventory consolidation experience proved immeasurable in this project.
292 SKUS PER UNIT X 1050 UNITS = 306,600 INDIVIDUAL SKUS
The Challenge
Colony was tasked to create a display which combined handles from five different hardware retailers. The unit needed to house almost 300 different types of handles while only occupying a small amount of space on the sales floor. It also needed to be able to spin despite the unbalanced load of items displayed.
The Solution
The Colony team developed a system to manage inventory and quality control of the over 300,000 handles used. They designed, engineered, and produced a display unit that not only executed all of the requirements, but arrived to stores completely assembled.
Result & Impact
Colony’s work on comparable products convinced Richelieu that they were right for the job. But it was the ability to execute a seamless, nationwide rollout on Richelieu’s behalf that will ensure they utilize Colony’s services again in the future.
Colony Display developed a standard package to use across corporate locations, with 75 SKUs covering everything from lobby casegoods to individual room furniture.
The Power of Client Collaboration
- Client: Motel 6
- Project Name: Gemini Brand Redesign
- Number of locations program delivered to: 6
- List of Colony services utilized: design, renderings, engineering, value engineering, domestic manufacturing, install guides, prototypes, install
- Timeline of entire project: 2020 moving forward for 5+ years
- Materials used: wood, laminate, LED/electronics
- Project description: Developed over 100 different custom case goods to be used in the new format for all Motel 6 locations.
- Unique challenges faced: Over 100 different top-level part numbers, re-designed/value engineers 10 times, prototype rooms, cost challenges to end user
- Solution developed to overcome challenge: VE with better yield, VE with to match laminates, VE redesign to pull costs out of program
Connect & Listen
Some projects find us through our reputation. In this case, it was Colony Display’s track record for creating notable case goods, as well as our design and engineering work, that led Motel 6 to seek out our services as part of an overall brand refresh. They wanted to be a more visually appealing hotel chain – and knew Colony could deliver as part of that innovative solution.
The client chose Colony Display for our expertise, professionalism, customer service, negotiated pricing, and lead time as additional factors
The Approach
Colony first met with G6’s VP of Design to review initial concepts and renderings created by the team. Two main objectives were established:
- Create a fresh look
- Maintain a lower cost
After gathering further details about the direction G6 wanted to go, Colony manufactured a prototype room. The visual representation captured the interpretation of the G6 vision while also providing insight for both teams as to how the enhanced design would feel for a consumer.
Once the VP reviewed the new model, the teams were able to initiate a plan of action, merging further ideas and creating new concepts for the G6 brand.
The Result
By providing expertise from both sides collectively, they were able to engineer the “Gemini package,” a standard G6 package for new renovation franchise and corporate locations moving forward. This package is comprised of 75 different SKUs that cover everything from lobby case goods to the individual room package furniture.
The Impact
Motel 6 was impressed with the entire process of Colony Display, most importantly the knowledge they shared to educate everyone involved in the process. It was Colony’s dedication and commitment to this project as well as the expertise of both Account Executive Eric Francosky and CEO Chuck Zich that Gomez says would ensure they choose Colony again in the future.
Colony Display designed and installed millwork fixtures in 235+ nationwide pharmacies, offering higher quality and faster turnaround times than previous vendors.
Making Fast Work of Millwork Packages for a National Pharmacy Customer
A pharmacy customer was getting bogged down by using a single vendor for their millwork needs. Then Colony Display stepped in. Since 2016, Colony Display has partnered with this customer on various millwork fixtures throughout their stores, from the pharmacy to the checkout counter to employee areas and beyond. Read on to learn more about how we’ve been able to pump out large quantities of fixtures while cutting down on engineering and production lead times.
Colony Display provided this pharmacy customer with millwork packages for 235 of its stores from 2020 to 2022.
Background on Our Pharmacy Customer
This customer is the largest pharmacy chain in the U.S., with nearly 10,000 locations across the country.
While other retail outlets have seen fluctuating sales due to volatile market conditions, this pharmacy has remained unaffected by these changes as there’s a constant need for the types of products they offer. Customer demand requires retail environment partners who can keep up with this customer’s growth.
The Challenge
This pharmacy customer was using a single vendor for all of their millwork needs, including new stores and remodels. This one-vendor setup led to extended production times, which unfortunately had a trickle-down effect on other timelines. And with the customer’s ever-changing store designs, they needed vendors that were versatile, fast and flexible. That’s when Colony Display came in to take on new store fixture development.
Our Solution
Not only did we alleviate the burden on the customer’s other vendor, we also opened up new possibilities with our extensive and customizable range of product and service options.
Here are some of the key benefits we were able to offer the pharmacy as their millwork fixture vendor for new stores:
Fast Turnaround – Colony Display’s standard millwork parts can be made in various finishes. By building our standard millwork parts ahead of time and holding inventory, we’re able to offer solutions that utilize these standard packages to cut down on engineering and production lead times.
High Volume – We have an extremely well-organized facility with the ability to pump out large quantities of fixtures.
Excellent Quality – We've standardized with other millwork vendors and improved on designs through our value-engineering and manufacturing efficiencies.
Flexibility – Our wide range of capabilities allow us to create fixtures for many different parts of the store, including pharmacy, checkout, employee areas, end panels, and more.
Expert Instruction & QA – Colony Display’s team does the takeoffs to create crystal clear and concise and installation instructions bills of materials (BOMs) for each store. Our engineers and project managers who designed the fixture also ensure that we are building and shipping exactly what each store needs.
Easy Reordering – Our detailed BOMs make it easy to reorder fixtures as needed.
The Results & What's Next
The customer has been thrilled with the speed, efficiency and quality of Colony Display’s work in the new store millwork arena. Since this project has been so successful, we’ve also helped with fixtures within their photo lab department and with new initiatives, including pharmacy designs and prototype stores.
We have developed a strong partnership with this pharmacy customer and hope to provide them with support for years to come.
If you’re interested in working with Colony Display to elevate the consumer environment in your store, contact us today!
Colony Display completed 600 retail fixture packages for a beauty shop-in-shop. The client was so impressed they awarded us business for their standalone beauty stores.
A Shop-in-Shop Success Story
When a huge U.S. department store chain announced their exciting partnership with a prestige beauty retailer in 2020, they had lots of obstacles to overcome to achieve their goal of installing hundreds of shops-in-shop by 2023. Colony Display jumped in with both feet, making sense of the existing engineering package and developing and prototyping our own fixture package.
Read on to learn how Colony Display helped to enhance the relationship between these powerhouse retailers, all while navigating everything from an extremely tight rollout timeline to supply chain issues.
Colony Display completed 600 retail fixture packages for this shop-in-shop just 26 weeks over 2021 and 2022.
About the Retailers
The largest department store chain in the U.S. partnered with a premium beauty and makeup retailer in late 2020 to offer shoppers easier access to prestige brands. Their goal? Open 850+ shop-in-shops (or stores-within-a-store) in just 36 months: 200 stores in 2021, 400 stores in 2022 and 250 stores in 2023.
The Challenge
The retailers wanted to launch the initial rollout (200 stores) within just 12 weeks. They also needed to find ways to divide the program up to allow for a consistent quote, a split of vendors, and reduced risk for compatibility issues between incumbent fixtures and suppliers.
With the clock ticking—and armed with little information—Colony Display started unpacking the existing engineering package to decipher the needs moving forward.
Our Solution
From a program that started with 100+ SKUs, Colony Display was able to present a critical fixture package . In a 12-week period we were able to:
- Break down the existing engineering package
- Quote 200 stores
- Develop our own internal engineering package
- Prototype
- Release production for 50+ SKUs for the initial 200-store rollout
We built off the Year 1 rollout of 200 stores and increased our footprint and SKU count for the Year 2’s run of 400 stores.
The Results
Colony Display worked closely with both retailers’ teams, as well as other vendors and suppliers, to make sense of a complicated program. And even with uncertainties in regards to the supply chain and ocean freight timing, we were still able to develop a plan that ensured on-time delivery without sacrificing quality or service.
In the end, we created a complete fixture package that worked well for everyone, including the other suppliers that were involved with the development of this program.
Here is a breakdown of the fixture packages we completed, and ones yet to come:
- Year 1 (2021) – Completed packages for 200 stores in 10 weeks (20 stores/week)
- Year 2 (2022) – Completed packages for 400 stores in 16 weeks (25 stores/week)
- Year 3 (2023) – The goal is another 250 stores!
We also provided installation services, picking up the pieces when another fixture installer stumbled out of the gates:
- Year 1 (2021) – 35 stores
- Year 2 (2022) – 100 stores
Prior to this shop-in-shop setup, there wasn’t much crossover between shoppers at the two retailers. Now, the department store has an entirely new customer base, and the beauty retailer’s shoppers benefit from the loyalty programs, products and convenience offered by the department store.
We’re proud to partner with both of these retailers to elevate their dynamic partnership.
Expanding Our Reach to Standalone Beauty Stores
The beauty retailer was so impressed with the speed, efficiency and quality of Colony Display’s work that they asked us to be part of their RFQ process for fixture packages for their standalone stores.
Before we got involved, they had a single supplier for all of their fixture needs. The challenge was how to break down the RFQ to find fixture packages that fit each vendor’s strength.
We had just six weeks to develop, engineer, prototype and deliver prototypes. We ended up winning the business, growing the size of our fixture package slowly to allow for success. Colony now produces the entire perimeter fixture package, beauty studios and a handful of free-standing fixtures.
We completed the following for standalone beauty stores:
Fixture packages for 11 stores completed in Q3-Q4 2021
Fixture packages for 51 stores completed in 2022
Some of the benefits this retailer has seen from working with Colony Display include:
- Significant Cost Savings – We took on fixtures previously designed by other vendors and improved upon them through our value-engineering and manufacturing efficiencies, resulting in substantial cost savings and a cleaner fixture package.
- Expert Guidance – The process of going from a single-source supplier to having multiple vendors supplying fixtures is complicated, and we've been able to help make the transition smooth.
- Improved Quality & Efficiency – We introduced the idea of shipping pre-built fixtures to cut down on packaging, waste, labor and installation costs, all while improving quality.
We have developed a strong partnership with this exciting retailer and hope to provide them with support for years to come.
Retail fixtures are our bread and butter. If you’re a brand or retailer interested in improving the consumer experience and streamlining the fixture design and installation process, contact us today!
Colony Display streamlined the countertop production and installation process for a national retailer, who saw an immediate increase in sales in the kitchen department.
Kitchen Countertops Complete a Stunning Showroom
Picture this: Everything looks spectacular in a kitchen showroom—except for the missing countertops. Where do you think customers are going to look?
A massive home improvement retailer asked Colony Display to help solve their kitchen showroom installation issues, including lost revenue, sloth-like timelines and unsightly unfinished pieces. Read on to learn how Colony Display streamlined the countertop production and installation process for this retailer to boost production and revenue.
Colony Display doubled this retailer’s new kitchen showroom installation output and helped them immediately increase sales in the kitchen department
About the Client
This home improvement retailer is one of the largest in the world. Customers rely on design hubs within stores to help ideate and develop their dream homes. Kitchen showrooms are an integral part of these centers.
The Challenge
The retailer was producing 75–150 new kitchen showrooms per year, each featuring beautiful and thoughtfully created vignette scenes designed to help customers imagine how products could look in real life. But oftentimes, the vignettes would be missing countertops for months—sometimes a year—at a time.
After the bulk of the showroom pieces were installed, they would then call on local providers to measure, procure and cut countertops. This inefficient process left the showroom looking unappealing, and it made it difficult to sell customers a full kitchen package. The design hub wasn’t providing a welcoming environment for customers or living up to its massive revenue potential.
The retailer asked Colony Display to provide a solution that would create a warm, inviting and 100% complete kitchen showroom by the time the installation team left. (Essentially, no more missing countertops for ages.)
Our Solution
The client was skeptical that a centrally fabricated countertop process would work. But with Colony Display’s years of kitchen showroom manufacturing and installation experience under our belts, we were able to demonstrate the possibilities and benefits. Colony Display provided the following services for this kitchen countertop showroom project:
- Centrally fabricated all countertops—including many different types like quartz, marble, laminate, graphite and more
- Packed and protected countertops for transit to the store
- Installed countertops to render the vignette displays fully operational and complete
The Results
Since Colony Display partnered with this retailer on kitchen showrooms, they have been producing double the number of new showrooms per year.
The client is very pleased with our work and the exciting results it’s produced:
The team saw an immediate sales lift
Associates have higher-quality products to upsell customers
No more endless hours tracking countertop status and lost revenue on sales
Colony Display is here to make your job easier. If you’re interested in streamlining showroom manufacturing and installation in your retail store, contact us today to learn more.
Colony Display streamlined construction, installation and logistics for inspirational kitchen vignette displays at a national retailer, reducing completion time by over 50%.
Serving Up Clean, Consistent & Cost-Effective Kitchen Vignettes
A multinational home improvement retailer launched inspirational vignette displays for their kitchen departments across all stores, featuring a series of selection centers for kitchen cabinets and countertops. But with many different vendors to manage, execution was getting lengthy and difficult to oversee.
They turned to Colony Display to streamline construction and installation, reduce in-store labor needs, and develop a full rollout plan for over 1,500 stores. Read on to learn how we used our S.I.M.P.L.E. Solutions model to drastically reduce completion time and make life easier for the retailer’s project management group.
Colony Display reduced completion time for each store by over 50%—and developed a 5-year rollout plan to update over 1,500 stores in the U.S.
About the Client
This home improvement retailer is one of the largest in the world.
They recently began featuring vignette displays for their kitchen departments to elevate the consumer experience. Vignette displays are fantastic for helping to paint a picture of daily life and getting customers to imagine products in their own home. They’re also ideal for quietly upselling cabinets, counters, appliances, and other items.
The Challenge
The retailer wanted to continue with vignette displays, but execution was becoming increasingly hard to manage. The corporate project management group was wrangling 65 vendors, and a single store took 20 weeks to complete.
That’s when they asked Colony Display to step in and help.
Our Solutions
Our cost-effective solutions not only reduced the need for in-store labor and installation waste, they’re also ensuring a clean and consistent rollout process for a retailer with thousands of locations across the country.
Reducing Costs with Value Engineering
- Minimize In-Store Labor – We pre-built and consolidated as much as possible, using a plug-and-play wall system that was pre-wired for demo mode of appliances and lighting (under cabinet and display).
- Turnkey Rollout Program – The Colony Display team developed a 5-year rollout plan to update over 1,500 stores in the U.S.
S.I.M.P.L.E. Solutions
We employed our proprietary S.I.M.P.L.E. Solutions model for the client’s kitchen display needs to streamline construction, project management, installation, and logistics.
- Consolidation – We dedicated 200,000 square feet in our facility for display assembly, pre-built wall assembly, and cabinetry pre-building. We were able to reduce completion time by over 50% and install with one included go-back for the punch list.
- Easy, Fast Installation – Colony Display carpenters completed the install in 5 days with 6 laborers for 5 truckloads’ worth of fixtures and product displays.
- Consistency & Quality – We were the sole installation company to run this program, meaning we were able to ensure unparalleled consistency and quality control throughout each store.
The Results
Colony Display was proud to deliver clean, consistent, and timely execution for each store. We had a solid plan from the outset, which made it easier to achieve our goals and make the client happy. Here are some of the project’s highlights:
Successfully managed 900 retailer SKUs and 42 different configurations for store layouts
Communicated often and were fully transparent with any issues — no unexpected surprises here
Took all the guesswork out for the retailer’s project management group, delivering weekly progress and execution reports
At Colony Display, we can tackle even the most complex retail displays. Whether you have an existing program that’s running off the rails or you want to create something from scratch, reach out to see how we can help transform and elevate your consumer environment.
Contact Colony Display
Colony Display specializes in implementing visually appealing and functional store displays, furniture, custom millwork and more. Reach out today about your next project and someone from the Colony Display team will get back to you soon.
Contact Colony Display
Reach out today to learn how Colony Display can elevate your consumer environment.